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    <lastmod>2019-07-30</lastmod>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5c37a9f188251b8e1f95d1e6/1547151866506/Spaceship-Animation-100119.gif</image:loc>
      <image:title>Portfolio</image:title>
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  <url>
    <loc>https://www.estherluc.com/google-trips-case-study-all</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-24</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b83f3771ae6cfab3d25a93c/1535390872984/Tripadvisor+Logo+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>STRENGTHS: The most reviews for items of all travel apps, ability to plan trip out with a day-by-day itinerary, can add accommodations to day's plan WEAKNESSES: Lots of sponsored content, doesn't collect information to create custom trip recommendations,</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b82d3c640ec9a19794dbc49/1535390872987/expedia-logo+circle+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>STRENGTHS: Comprehensive trip planning that includes ability to purchase, book, and save transportation, accommodations, as well as flights, deals, and alerts associated with bookings, can share itinerary WEAKNESSES: No map abilities, no collaborative feature, not great with single bookings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b831de62b6a282494e29bc0/1535415635609/GT+Storyboard+4.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b83385cc2241ba1811efac9/1535390873014/Desktop+Extension+Flow.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b831d4f575d1f3286d015bf/1535415616718/GT+Storyboard+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b87169daa4a9979f0fa7e4e/1535614175437/Prague+Group+2+BW+Crop.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - PROTOTYPING &amp; TESTING</image:title>
      <image:caption>Prototypes were developed with Invision using the UI designs established in the previous step.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b831dcb898583e9f6e46727/1535415626792/GT+Storyboard+3.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b833a484ae237f5ab36843b/1535390873019/Lo+Fi+Wireframes+Google+Trips+270818.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b833ade562fa70992edc358/1535390873024/Wireframes+Google+Trips+Desktop+290718.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b82d30e2b6a282494df626c/1535390872982/TripIt+Logo+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>STRENGTHS: Collaborative feature already for groups, countdown clock for flights, parses emails for trip and travel info WEAKNESSES: Need to pay $49/year to unlock sharing itinerary, free version has moving ads, doesn't display airline terminal info</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b82d3fd88251bb51ff51a14/1535390872989/Airbnb+Logo+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>STRENGTHS: Ability to converse with accommodation owners, overview of prices of accommodations on a map, can invite friends to add to trips WEAKNESSES: Not ideal for complete trip planning, exclusively for accommodations and attractions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8719ec03ce6428302a0e6d/1535614175439/Prague+Group+Hero+2+BW+Crop.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>TEST MOBILE PROTOTYPE TEST DESKTOP PROTOTYPE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8718b7562fa75fe389d990/1535614175428/Cow+Hill+Summit+BW+Crop.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - RESEARCH</image:title>
      <image:caption>Market Research, Competitive Analysis, User Interviews, Persona Development, Storyboarding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8337300ebbe8b9b8dc5a21/1535390873013/Screen+Shot+2018-08-27+at+12.54.02+AM.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b833b00c2241ba1811f1547/1535390873026/Wireframes+Google+Trips+Desktop+2+290718.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b831d334ae237f5ab355f93/1535415604250/GT+Storyboard+1.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8717e5c2241bab2fe72d41/1535614175433/Prague+Group+BW+Crop.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - INTERACTION DESIGN</image:title>
      <image:caption>User Flow, Low Fidelity Wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b832e9faa4a996cc7acf1ae/1535390873009/Google+Trips+Site+Map+280718.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b833c08758d46345de6b149/1535390873031/Affinity+Map+Google+Trips+170718.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8718140e2e721c31f93773/1535614175435/Malaysia+Group+BW+Crop.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - UI DESIGN</image:title>
      <image:caption>Matching Google's Current UI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b82d93cb8a045cacc89a874/1535390872992/Screen+Shot+2018-07-06+at+2.05.25+AM.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b82d96488251bb51ff54b0d/1535390872994/Screen+Shot+2018-07-06+at+2.05.32+AM.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b841b4303ce64a5a9bbed84/1535390872996/Alex+Persona+090718.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b871701032be4b305bd3447/1535614175431/Ocean+Buddies+Rerik+BW+Crop.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - UX STRATEGY &amp; DEV</image:title>
      <image:caption>SITE MAP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b833a6b8a922d0800247d1e/1535390873022/Hi+Fi+Wireframes+Google+Trips+270818.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba2b/1535415604250/GT+Storyboard+1.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba3b/1535390873014/Desktop+Extension+Flow.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba39/1535390873013/Screen+Shot+2018-08-27+at+12.54.02+AM.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba2d/1535415616718/GT+Storyboard+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba68d2453450a4c37211c02/1538337031043/White+Back+Border.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - Interaction design</image:title>
      <image:caption>User Flow, Low Fidelity Wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba1f/1535390872984/Tripadvisor+Logo+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>STRENGTHS: The most reviews for items of all travel apps, ability to plan trip out with a day-by-day itinerary, can add accommodations to day's plan WEAKNESSES: Lots of sponsored content, doesn't collect information to create custom trip recommendations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba49/1535390873031/Affinity+Map+Google+Trips+170718.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba2f/1535415626792/GT+Storyboard+3.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba45/1535390873026/Wireframes+Google+Trips+Desktop+2+290718.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba68c4b53450a4c372113a1/1538337031041/White+Back+Border.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - UX Strategy &amp; dev</image:title>
      <image:caption>Site Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba68c941905f4766775fa23/1538337031046/White+Back+Border.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - UI Design</image:title>
      <image:caption>Matching Google’s Current UI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba1d/1535390872982/TripIt+Logo+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>STRENGTHS: Collaborative feature already for groups, countdown clock for flights, parses emails for trip and travel info WEAKNESSES: Need to pay $49/year to unlock sharing itinerary, free version has moving ads, doesn't display airline terminal info</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba41/1535390873022/Hi+Fi+Wireframes+Google+Trips+270818.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba25/1535390872992/Screen+Shot+2018-07-06+at+2.05.25+AM.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba69caee4966bf0ebe58b3b/1538337031051/Prague+Group+Hero+2+BW+Crop.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba31/1535415635609/GT+Storyboard+4.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba43/1535390873024/Wireframes+Google+Trips+Desktop+290718.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba68cbf7817f764cdcab9b0/1538337031048/White+Back+Border.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - Prototyping And Testing</image:title>
      <image:caption>Prototypes were developed with Invision</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba21/1535390872987/expedia-logo+circle+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>STRENGTHS: Includes ability to purchase, book, and save transportation, accommodations, as well as flights, deals, and alerts associated with bookings, can share itinerary WEAKNESSES: No map abilities, no collaborative feature, not great with single bookings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba27/1535390872994/Screen+Shot+2018-07-06+at+2.05.32+AM.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba6839553450a4c3720bd5a/1538337031038/White+Back+Border.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block - RESEARCH</image:title>
      <image:caption>Market Research, Competitive Analysis, User Interviews, Persona Development, Storyboarding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba3f/1535390873019/Lo+Fi+Wireframes+Google+Trips+270818.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba23/1535390872989/Airbnb+Logo+2.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
      <image:caption>STRENGTHS: Ability to converse with accommodation owners, overview of pricing on a map, can invite friends to add to trips WEAKNESSES: Not ideal for complete trip planning, exclusively for accommodations and attractions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba35/1535390873009/Google+Trips+Site+Map+280718.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cdff950b7850ae5ba29/1535390872996/Alex+Persona+090718.png</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5c1721a970a6ad42158e172b/1545019827470/Google+Trips+Screens+Perspective+161218.jpg</image:loc>
      <image:title>Google Trips Test Prototype Block</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.estherluc.com/erik-schumacher-website</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-24</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8688116d2a7347b456ca44/1535614206365/Erik+Schumacher+Nico.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>TEST MOBILE PROTOTYPE TEST DESKTOP PROTOTYPE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b85dcd521c67c84b76cc05c/1535614206323/Illustrators+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>STRENGTHS: More open to interpretation, whimsical, unique WEAKNESSES: Takes longer, more delicate, hard to capture precise detail, style subjective</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8684524fa51a108038a26a/1535614206360/Responsive+Images+Erik.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b85dca6f950b7b16b78c481/1535614206311/Amateur+Photographers+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>STRENGTHS: Affordable, convenient, immediate turnaround on deliverables WEAKNESSES: Less than professional equipment, no artistic eye or training, no experience or professionalism</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8681b421c67ca3ac38f5a9/1535614206355/Tesla+Woman+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website - UI DESiGN</image:title>
      <image:caption>BRANDING, RESPONSIVE WIREFRAMES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8685474d7a9ccda3fc12fc/1535614206363/Erik+Schumacher+Affinity+Map.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8679b9032be4dd9898b43a/1535614206351/Hi+Fi+Wireframes+Erik+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b85df15352f53267bc15d35/1535614206337/Sabine+Persona+160718.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b867991cd8366ea9a6c9d0c/1535614206349/Lo+Fi+Wireframes+Erik+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b85dc898a922d766a711b60/1535614206308/Other+Photographers+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>STRENGTHS: Different style, a website with references, comprehensive online gallery WEAKNESSES: Different style, most likely no art direction background like Erik</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b85e5f38a922d766a71a3c9/1535614206333/Mapped+Variables.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86773d0ebbe8d001deb367/1535614206344/Erik+Schumacher+Website.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86847e8a922d766a76ba20/1535614206361/Guys+at+Wheel+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website - PROTOTYPING AND TESTING</image:title>
      <image:caption>Prototype Development, Affinity Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86777270a6add97d06901f/1535614206347/David+1+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website - INTERACTION DESIGN</image:title>
      <image:caption>WIREFRAMING, USER FLOW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b867b44cd8366ea9a6ca9af/1535614206353/Erik+Schumacher+User+Flow.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b85e133352f53267bc17efa/1535614206306/Cheese+2.jpg</image:loc>
      <image:title>Erik Schumacher Website - RESEARCH</image:title>
      <image:caption>MARKET RESEARCH, COMPETITIVE ANALYSIS, A SURVEY, PERSONA DEVELOPMENT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86717240ec9a3b4f789e8d/1535614206339/Site+Section+Images+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website - UX DEV &amp; STRATEGY</image:title>
      <image:caption>CARD SORTING &amp; SITE MAP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8682548a922d766a76a910/1535614206357/Screen+Shot+2018-08-01+at+12.17.36+AM.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b85de446d2a7347b45121c5/1535614206330/Mapped+Variables+Erik.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b85dcc170a6add97d0152a7/1535614206321/Stock+Photography+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>STRENGTHS: Affordable, easy to browse, convenient WEAKNESSES: Limited subject matter, not personalized, need to sift through</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8676578985830ad90700d7/1535614206342/Screen+Shot+2018-07-26+at+1.30.44+AM.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba69422652deafcd6f41844/1537643568214/White+Back+Border.jpg</image:loc>
      <image:title>Erik Schumacher Website - Prototyping &amp; Testing</image:title>
      <image:caption>Prototype Development, Affinity Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba69377104c7b4a52a6d578/1537643394410/White+Back+Border.jpg</image:loc>
      <image:title>Erik Schumacher Website - UX Dev &amp; Strategy</image:title>
      <image:caption>Card Sorting &amp; Site Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa72/1535500081472/Sabine+Persona+160718.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba693f54785d34faac956f4/1537643516778/White+Back+Border.jpg</image:loc>
      <image:title>Erik Schumacher Website - UI Design</image:title>
      <image:caption>Branding, Responsive Wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba69333e2c4832fe29f214b/1537643324743/White+Back+Border.jpg</image:loc>
      <image:title>Erik Schumacher Website - RESEARCH</image:title>
      <image:caption>Market Research, Competitive Analysis, A Survey, Persona Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa78/1535539743231/Erik+Schumacher+Website.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa8a/1535542610039/Erik+Schumacher+Affinity+Map.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5c0f40188a922d33f5e3b86b/1544503336702/Erik+Schumacher+User+Flow.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa6e/1535499852978/Mapped+Variables+Erik.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa6a/1535499463387/Stock+Photography+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>STRENGTHS: Affordable, easy to browse, convenient WEAKNESSES: Limited subject matter, not personalized, need to sift through</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa76/1535538816958/Screen+Shot+2018-07-26+at+1.30.44+AM.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa7e/1535539774113/Hi+Fi+Wireframes+Erik+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa84/1535541855546/Screen+Shot+2018-08-01+at+12.17.36+AM.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba69d25e5e5f04d18477bfa/1537645882438/Erik+Schumacher+Nico.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa86/1535542369985/Responsive+Images+Erik.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba693c58165f56e067b2636/1537643465873/White+Back+Border.jpg</image:loc>
      <image:title>Erik Schumacher Website - Interaction Design</image:title>
      <image:caption>Wireframing, User Flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa66/1535499410362/Other+Photographers+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>STRENGTHS: Different style, a website with references, comprehensive online gallery WEAKNESSES: Different style, most likely no art direction background like Erik</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa68/1535499440165/Amateur+Photographers+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>STRENGTHS: Affordable, convenient, immediate turnaround on deliverables WEAKNESSES: Less than professional equipment, no artistic eye or training, no experience or professionalism</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa70/1535501818666/Mapped+Variables.png</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa6c/1535499489215/Illustrators+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
      <image:caption>STRENGTHS: More open to interpretation, whimsical, unique WEAKNESSES: Takes longer, more delicate, hard to capture precise detail, style subjective</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879cfe70a6adac9e12fa7c/1535539626582/Lo+Fi+Wireframes+Erik+290818.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5c1722140e2e72b1186344a0/1545019933837/Erik+Schumacher+Screens+Perspective+161218.jpg</image:loc>
      <image:title>Erik Schumacher Website</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.estherluc.com/capstone-three-banking-app-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-24</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869afb352f53267bc790ea/1535614223592/CT+Storyboard+3.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869ba1562fa79202bd9961/1535614223594/CT+Storyboard+4.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a26a1ae6cf2ee0c95a8d/1535614223617/Find+ATM+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8697bdf950b7b16b7ef336/1535614223585/Capstone+Three+Mapped+Variables+2.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a1fd0ebbe8d001e040f0/1535614223614/Transfer+Pay+Bill+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a218352f53267bc7e9d3/1535614223616/Transfer+Pay+Bill+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a45dc2241bd295d946e0/1535614223622/Send+Money+View+Goals+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a51c1ae6cf2ee0c97816/1535614223624/Capstone+Three+Banking+App+Deposit+Task+Flow.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869c8ecd8366ea9a6dc8b9/1535614223595/Foothills+290818.jpg</image:loc>
      <image:title>Capstone Three Banking App - UX STRATEGY &amp; DEV</image:title>
      <image:caption>Road Map &amp; Site Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86ade82b6a28c0c1d19542/1535614223631/Capstone+Three+Banking+App+Style+Tile.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8695e1575d1f9926d447ba/1535614223577/Capital+One+Logo.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>STRENGTHS: No fees at out of network ATMs (ATM owner may charge fee, ability to check credit score, uses Zelle to send money, activate a debit or credit card WEAKNESSES: Button to sign in with a PIN at very bottom of screen, so covering the whole home button which leads to accidental clicks on it, no lock debit card feature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8699e44fa51a1080396785/1535614223586/Screen+Shot+2018-08-06+at+12.55.08+PM.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869f9903ce6446292ee024/1535614223603/Login+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86bc0f575d1fb8edeae262/1535614223642/Capstone+Prototype+Bottom.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>TEST MOBILE PROTOTYPE TEST DESKTOP PROTOTYPE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8697a70ebbe8d001dfc101/1535614223583/Capstone+Three+Mapped+Variables+1.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a0f61ae6cf2ee0c94aef/1535614223609/View+Accounts+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86b1fe758d46c79b9656a3/1535614223636/Fox+2.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a30b03ce6446292f097a/1535614223619/Find+ATM+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a6a30ebbe8d001e078d5/1535614223627/Logo+Sketches+150818.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869f122b6a28a0f8b0c120/1535614223601/Colorado+River+290818.jpg</image:loc>
      <image:title>Capstone Three Banking App - INTERACTION DESIGN</image:title>
      <image:caption>Wireframing, User Flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a43b352f53267bc80066/1535614223621/Send+Money+View+Goals+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869add8a922d766a778e37/1535614223590/CT+Storyboard+2.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a121758d46aca5acecd9/1535614223610/Make+Deposit+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86ae44898583f96a0bda6b/1535614223633/Capstone+Three+Banking+App+Font+Kit.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869d28758d46aca5acb862/1535614223597/Capstone+Three+Banking+Roadmap.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86b2c3aa4a99f6c1476534/1535614223635/Foothills+Blue.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869db36d2a7347b4579704/1535614223599/Capstone+Three+Banking+App.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8695ce6d2a7347b457441b/1535614223575/TripIt+Logo+2.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>STRENGTHS: Ally offers superior rates and customer service, reimburses ATM fees up to an amount, can customize order of features WEAKNESSES: No ATM finder, no possibility to get in-person customer service, no overdraft protection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86960a1ae6cf2ee0c8d056/1535614223581/Logix+Logo.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>STRENGTHS: Easy to navigate, mobile check deposit, two login options WEAKNESSES: Dated looking UI, can't see account balance after transactions, no overview page with total of all balances</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86b9e9562fa7d6141b42a8/1535614223640/Affinity+Map+120818.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b868c6cc2241bd295d84946/1535614223572/Sunrise+Boulder+290818.jpg</image:loc>
      <image:title>Capstone Three Banking App - RESEARCH</image:title>
      <image:caption>Market Research, Competitive Analysis, 1:1 Interviews, Persona Development, Storyboarding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86b854b8a045cc4481bfb3/1535614223638/Snow+Peaks+290818.jpg</image:loc>
      <image:title>Capstone Three Banking App - PROTOTYPING &amp; TESTING</image:title>
      <image:caption>Prototype Development, Affinity Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a0cd4ae237160732c5a6/1535614223607/View+Accounts+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a14421c67ca3ac3a2fa4/1535614223612/Make+Deposit+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b8695f8032be4dd9899974c/1535614223579/Colorado+Credit+Union+Logo.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>STRENGTHS: User reviews say they are very happy with how easy it is to use, sliding menu for easy access to features, quick action buttons for popular functions WEAKNESSES: Can't send money, no budgeting tools, basic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b869abe4d7a9ccda3fcd4d3/1535614223588/CT+Storyboard+1.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a096aa4a99e19d397c80/1535614223605/Login+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a6264d7a9ccda3fd5f0c/1535614223626/Teepee+Boulder+290818.jpg</image:loc>
      <image:title>Capstone Three Banking App - ui design</image:title>
      <image:caption>Logo Design, Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b86a7c1562fa79202be2d50/1535614223629/Logo+290818.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152ee/1535548111048/CT+Storyboard+1.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215328/1535556097205/Affinity+Map+120818.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152e2/1535546856193/Capital+One+Logo.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>STRENGTHS: No fees at out of network ATMs (ATM owner may charge fee, ability to check credit score, uses Zelle to send money, activate a debit or credit card WEAKNESSES: Button to sign in with a PIN at very bottom of screen, so covering the whole home button which leads to accidental clicks on it, no lock debit card feature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb3121531a/1535551156580/Logo+Sketches+150818.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215308/1535549860096/Make+Deposit+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152e6/1535546894926/Logix+Logo.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>STRENGTHS: Easy to navigate, mobile check deposit, two login options WEAKNESSES: Dated looking UI, can't see account balance after transactions, no overview page with total of all balances</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152f0/1535548140768/CT+Storyboard+2.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215324/1535554070248/Fox+2.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb3121530e/1535550197357/Find+ATM+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5baebc254785d3638a1222ef/1538178179272/Capstone+Prototype+Bottom.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152f8/1535548727240/Capstone+Three+Banking+Roadmap.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba6d5500d9297701b0b5bdf/1537660266942/White+Back+Border.jpg</image:loc>
      <image:title>Capstone Three Banking App - Interaction design</image:title>
      <image:caption>Wireframing, User Flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb3121531c/1535551438527/Logo+290818.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba6d4d9e79c705ac39c0768/1537660127869/White+Back+Border.jpg</image:loc>
      <image:title>Capstone Three Banking App - UX Strategy &amp; Dev</image:title>
      <image:caption>Road Map, Site Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215306/1535549827622/Make+Deposit+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152fa/1535548873386/Capstone+Three+Banking+App.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba6d5ea652deafcd6f69747/1537660428048/White+Back+Border.jpg</image:loc>
      <image:title>Capstone Three Banking App - Prototyping &amp; Testing</image:title>
      <image:caption>Prototype Development, Affinity Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152ec/1535547889581/Screen+Shot+2018-08-06+at+12.55.08+PM.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215310/1535550250194/Find+ATM+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215304/1535549788277/View+Accounts+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215320/1535553115233/Capstone+Three+Banking+App+Font+Kit.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215312/1535550528744/Send+Money+View+Goals+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152f4/1535548331594/CT+Storyboard+4.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb3121531e/1535553042741/Capstone+Three+Banking+App+Style+Tile.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215302/1535549666281/View+Accounts+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba6d59f9140b7576376c913/1537660332284/White+Back+Border.jpg</image:loc>
      <image:title>Capstone Three Banking App - UI Design</image:title>
      <image:caption>Logo Design, Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152ea/1535547332865/Capstone+Three+Mapped+Variables+2.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152e0/1535546836503/TripIt+Logo+2.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>STRENGTHS: Ally offers superior rates and customer service, reimburses ATM fees up to an amount, can customize order of features WEAKNESSES: No ATM finder, no possibility to get in-person customer service, no overdraft protection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152f2/1535548178841/CT+Storyboard+3.png</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152e4/1535546877167/Colorado+Credit+Union+Logo.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
      <image:caption>STRENGTHS: User reviews say they are very happy with how easy it is to use, sliding menu for easy access to features, quick action buttons for popular functions WEAKNESSES: Can't send money, no budgeting tools, basic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215314/1535550661806/Send+Money+View+Goals+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb31215300/1535549604400/Login+Wireframes.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152fe/1535549346994/Login+Wireframes+Lo+Fi.jpg</image:loc>
      <image:title>Capstone Three Banking App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5ba69edc419202c9a8614a38/1537646306497/White+Back+Border.jpg</image:loc>
      <image:title>Capstone Three Banking App - Research</image:title>
      <image:caption>Market Research, Competitive Analysis, 1:1 Interviews, Persona Development, Storyboarding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b879d0fc2241beb312152e8/1535547312139/Capstone+Three+Mapped+Variables+1.jpg</image:loc>
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      <image:title>Capstone Three Banking App</image:title>
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      <image:title>Capstone Three Banking App</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba77f8feef1a16551ae2468/1537740360611/Red+Lady+Poster.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Private concept for Haribo, © 2002</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba80023eef1a16551b30558/1537738504238/Tiger+and+Fish+240717.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>"The Green Tiger," by Alex Paolone. Private publishing, © 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba8035d652deafcd6ffe258/1538849985088/Gal+to+Gal+Walk+170717.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Designed custom animated walking avatars in Flash for the Gal to Gal Virtual Walk, an online charity event to raise funds for stage 4 breast cancer patients. Some participating fans of Design-her Gals and the Gal-to-Gal Virtual Walk pictured here, left to right: Denise Richards, Marg Helgenberger, Kristin Chenoweth, Molly Sims, Ellen Degeneres, Oprah, Larry King (Illustrated by Liz Petley), Deidre Goodwin, Martha Stewart, Lynn Redgrave, Mena Suvari. © Design-her Gals 2007-2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba80382652deafcd6ffe40a/1538002523365/Oprah+Stationery+170717.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Custom stationery designed for Oprah made it onto her list of Favorite Things, O Magazine, May 2006. © Design-her Gals, 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba803ae8165f56e0686e4fc/1537739136415/A+Timeless+Beauty+270717.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Image and copywriting for Design-her Gals avatars through the years for website redesign. © Design-her Gals, 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba80456419202c9a86ca876/1537740384512/Angie+Harmon+170717.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Custom DHG apron design for Angie Harmon at The Alliance for Children's Rights sponsored pre-Thanksgiving event at the Kitchen Academy in Hollywood, CA, 2006. © Design-her Gals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba80475f9619abf168b9d00/1539868450465/Giuliana+Rancic+Bridal+Shower+Image+270717.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Custom bridal shower invitation design for Giuliana Rancic as commissioned by Bobbie Thomas, © Design-her Gals, 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba80b84652deafcd6003e24/1537739757960/Tiger+Painting.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Tiger, acrylic on fibre board. © 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba81e888165f56e0687fe24/1537744826876/She+Cat+Colored+240918.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>No Pets, all vector artwork using Illustrator © 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba81f3de4966bf0ebf2191d/1537744739542/Martha+Stewart+Stationery+170717.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Custom stationery for Martha Stewart landed a spot on her show. © Design-her Gals, 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba8206971c10b701707a70a/1537745082665/Screen+Shot+2018-09-24+at+1.22.44+AM.png</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Close-up No Pets, all vector artwork using Illustrator, © 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5ba93048b208fc27a0694aec/1537814622121/SpringEblastInstagram190318.gif</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>GIF for Design-her Gals social media post, © 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5bab5aeceef1a1be652171c6/1537956689040/Borns+260918.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Børns artwork submission to Talenthouse, © 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5bac1296419202d39184e973/1538056468717/Villa+Firenza+270918.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Villa Bella ©2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5bac137d9140b7582b9315a0/1538003850386/AlphaBFFs+Image+for+Sample+Sheet+060716.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Alpha BFFs character design &amp; development, © Alpha BFFs, 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5bae30270d929727f6e4624f/1538142261947/Good+Old+Neon+Maze+Cover+280918+copy.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>"This is the News" site artwork, © Good Old Neon, 2008</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5bc7beec419202d76b2446b3/1539817213542/Intergalactoids+Poster+181018.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Intergalactoids comics poster using Illustrator &amp; Photoshop. © 2002</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5bc8913ce79c70139a49cd10/1539871119353/Spring+Colors+spill+2018.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Image for Trending page on Design-her Gals site. © 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba77ddd104c7b4a52ad8e7e/5c1c02f603ce644b7ed809cb/1545339661810/Succulents+Folding+Cards+Square+201218.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Succulents stationery. © 2018</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.estherluc.com/branding-web-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba81399f4e1fc683228980d/1541083013110/DHG+Logo+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>New Design Her Gals logo meant to move the company image into the category of boutique brands as the owner expressed a desire to eventually sell limited run products in stores. © Design-her Gals, 2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8139b0d9297701b1553c5/1541082863818/Modello+Logo+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Modello Designs company logo. Modello is a decorative masking company that sells removable and reusable stencils for the application of wall coverings, patterns, and art. © Modello Designs, 2003</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8139915fcc0772b6ad3d7/1538323386126/Cranium+Confetti+Logo+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Cranial Confetti LLC, advertising and design company logo. © Cranial Confetti LLC, 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8139d8165f56e06879272/1541082909543/Modello+Stationery+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Modello Designs company stationery. © Modello Designs, 2003</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8139e7817f764cdd77914/1541082887324/Puropharm+BC+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Close up of business cards for Puropharm, a natural pharmaceuticals company based in Germany. © Puropharm, 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8139f4785d34faad5d5ad/1541082873291/Puropharm+Letterhead+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Collateral for Puropharm, a natural pharmaceuticals company based in Germany. © Puropharm, 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba813a2eef1a16551b3dcc4/1541082880403/Puropharm+Logo+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Logo for German start-up natural pharmaceuticals company, Puropharm. © Puropharm, 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba813a308522941fe9c6d2f/1537742041477/Vielanker+Brochure+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>New branding commissioned by Vielanker Brewery in Germany. Brochure design sample incorporating new logo. © 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba815268165f56e0687a0ff/1541082980009/DHG+Welcome+Home.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Design-her Gals new branding, site design, copywriting, photography, and all print material. © Design-her Gals, 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba837ae9140b757638262f8/1538323829755/Destination-Map-906.png</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Integrated interactive map showing resort locations for winning Villa Group site design. © The Villa Group, 2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8c2390d9297701b1acd5f/1537786489345/Vielanker+Logo+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Concept for new branding commissioned by Vielanker Brewery in Germany. Current logo that they wanted to incorporate is the same aurochs as the one on the coat of arms for the region of Mecklenburg Vorpommern where the brewery is located. I wanted to give them their own modernized version of the logo to call their own. © 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8c3089140b75763866591/1537786701523/Vielanker+Elements+240918.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Vielanker design elements, © 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8c9f824a69414e2070f85/1537788424912/Vielanker+Bottles+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>New branding for non-alcoholic brews commissioned by Vielanker Brewery in Germany. The goal was to modernize the current logo and packaging to attract new and potentially younger customers to their farm-to-table hotel and brewery. © 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8d4114785d34faadbd821/1541083002015/Design-Gals+My+Account.png</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>The design and functionality of the Saved Guys &amp; Gals in the Your Account section of the DHG site. © Design-her Gals, 2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5ba8e46824a69414e207e930/1541083092436/Valentine-GIF-w-Gal-Instagram-090118.gif</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Animated GIF for promo on social media, rendered as video for Instagram. © Design-her Gals Instagram, 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5babf56be5e5f0343405c643/1541082972592/DHG+Gift+Cert+170717.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Design-her Gals printed gift certificates. © Design-her Gals, 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5bae1b09eef1a13b3b5bba71/1541083075350/Social+Media+Content+Manager.png</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Social media content creator and manager, Design-her Gals Instagram ©2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5bb0f545ec212df03a741574/1538323801382/Villa+Group+Home+1+300918.jpg</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>One of three site designs commissioned by The Villa Group. © The Villa Group, 2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5c05793f4d7a9c179541933e/1543862667890/Mommy+Dentists+in+Business+011118+2.png</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>Membership site providing dental practice owners helpful resources, events, and media to strengthen their businesses and networking. © 2018, Mommy Dentists in Business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba81399e2c4832fe2ab959b/5c0ec4f04fa51af87566711d/1544471863995/Ho-Ho-Go-Instagram-091218.gif</image:loc>
      <image:title>Branding &amp; Web Content</image:title>
      <image:caption>GIF for Design-her Gals social media, Design-her Gals Instagram © 2018</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.estherluc.com/photography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5bbcadca7817f74d89c6d6da/1539092075220/Coimbra+Palace+Old+Grounds+081018.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Lines Crossed, Coimbra 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5bbc7ccae4966b10b09937ce/1539092116433/Porto+Dome+rev.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>New Horizons, Porto 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5bad4d0053450ad1fd512cf1/1538084174045/IMG_1199.JPG</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Indonesia, 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5bad4b0b0d9297f5ed519489/1539092193417/IMG_4089+rev.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Kris, Oban 2012</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5ba82dfae4966bf0ebf2c3c4/1539092182260/IMG_4718+high+pass+rev.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Work It Out, Barcelona 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5ba828e7ec212d69b853db3d/1539092023429/IMG_4739+rev.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Twilight, Barcelona 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5ba82838eef1a16551b4a750/1539092058296/IMG_0735.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Arrival, Malaysia 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5ba8281e53450a4c372e97d2/1539092142978/Dad+Lomo+181213.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Dad, Los Angeles 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5ba823b9e5e5f04d18545de6/1539092161784/Harlan+Table+Oban+220417.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Oban 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5ba823a74785d34faad66fa7/1539092037892/Judith+220417.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Judith, Denmark 2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5ba82301eef1a16551b46fd3/1539092148914/IMG_4652+rev.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Barcelona 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5ba821bfe5e5f04d185449ea/5ba821c008522941fe9cf61c/1539092171853/Barcelona+130417+rev.jpg</image:loc>
      <image:title>Photography</image:title>
      <image:caption>Zenith, Barcelona 2013</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.estherluc.com/mdib-membership-site</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c0591b/1535390873022/Hi+Fi+Wireframes+Google+Trips+270818.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05921/1537641684531/White+Back+Border.jpg</image:loc>
      <image:title>MDIB Membership Site - Prototyping And Testing</image:title>
      <image:caption>Prototypes were developed with Invision</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05919/1535390873019/Lo+Fi+Wireframes+Google+Trips+270818.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12a69b208fcf0a2afd02e/1538337392080/BAM+Logo.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
      <image:caption>STRENGTHS: Different membership payment options like a monthly option, corporate option, and a one-time lifetime payment, call to actions easy to find, membership site for moms in all business, promise of exposure opportunities to site network for members, events sorted by calendar date and color coded per location, Start a Chapter of BAM easily in another city WEAKNESSES: Mistakes with site navigation links when clicking on Member Directory, same with clicking on About,</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c0590d/1537641572892/White+Back+Border.jpg</image:loc>
      <image:title>MDIB Membership Site - UX Strategy &amp; dev</image:title>
      <image:caption>Site Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05911/1537641770895/White+Back+Border.jpg</image:loc>
      <image:title>MDIB Membership Site - Interaction design</image:title>
      <image:caption>User Flow, Low Fidelity Wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c0591d/1535390873024/Wireframes+Google+Trips+Desktop+290718.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05907/1535415616718/GT+Storyboard+2.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c0590f/1535390873009/Google+Trips+Site+Map+280718.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12907e79c709989c05925/1537645769623/Prague+Group+Hero+2+BW+Crop.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c058f5/1537696307791/White+Back+Border.jpg</image:loc>
      <image:title>MDIB Membership Site - RESEARCH</image:title>
      <image:caption>Market Research, Competitive Analysis, User Interviews, Persona Development, Storyboarding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05905/1535415604250/GT+Storyboard+1.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05913/1535390873013/Screen+Shot+2018-08-27+at+12.54.02+AM.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12a4a24a6948a757b0ca0/1538337361491/The+Founding+Moms.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
      <image:caption>STRENGTHS: Collaborative feature already for groups, countdown clock for flights, parses emails for trip and travel info WEAKNESSES: Need to pay $49/year to unlock sharing itinerary, free version has moving ads, doesn't display airline terminal info</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05903/1535390872996/Alex+Persona+090718.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05917/1537641641350/White+Back+Border.jpg</image:loc>
      <image:title>MDIB Membership Site - UI Design</image:title>
      <image:caption>Matching Google’s Current UI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c0591f/1535390873026/Wireframes+Google+Trips+Desktop+2+290718.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05901/1535390872994/Screen+Shot+2018-07-06+at+2.05.32+AM.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb131338165f5f83cd889ec/1538339130089/Pepper+Lane+Logo.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
      <image:caption>STRENGTHS: Free, WEAKNESSES: Sponsored by products like marketing software, comes across spammy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05909/1535415626792/GT+Storyboard+3.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12a8208522984f2dbddb7/1538337416972/Bump+Club.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
      <image:caption>STRENGTHS: Events in 28 cities, integration with Eventbrite to save events on personal calendars, paid VIP program for discounts at retailers across country, blog, recipes, kid checklists, verification with contact form messaging, FAQ section, upcoming events feed drawer WEAKNESSES: Hidden navigation on home page, Contest &amp; Sweepstakes etc. under additional hidden nav drop down at bottom of left side of blog, inconsistencies on site including checklists available in Blog but not on main nav under Resources, hard to locate items like checklists, call to actions hard to find</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05915/1535390873014/Desktop+Extension+Flow.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c058ff/1535390872992/Screen+Shot+2018-07-06+at+2.05.25+AM.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c05923/1535390873031/Affinity+Map+Google+Trips+170718.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb12906e79c709989c0590b/1535415635609/GT+Storyboard+4.png</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5bb1289ee2c483b737290f9a/1535483282227/Google+Trips+Screens+Perspective+Test+270818.jpg</image:loc>
      <image:title>MDIB Membership Site</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.estherluc.com/ui-fun</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5bc90d9b71c10be3da0eb442/5bd2f8d80d92979964ab83c2/1542781842962/Calculator+231018.jpg</image:loc>
      <image:title>UI Fun - Calculator</image:title>
      <image:caption>A modern 80’s take on the common number cruncher. © 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5bc90d9b71c10be3da0eb442/5bd062e953450a0889c92459/1542781869152/Sign+Up+Page+Crop+231018.jpg</image:loc>
      <image:title>UI Fun - Sign-Up Page</image:title>
      <image:caption>Sign-up concept for a networking site for industry professionals based in Los Angeles. Sign-Up text bright yellow upon hover. © 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5bc90d9b71c10be3da0eb442/5bcedfd30852291cf3d93d2f/1542781851316/Weather+App+221018.jpg</image:loc>
      <image:title>UI Fun - Weather App</image:title>
      <image:caption>Concept for a reimagining of Apple’s current weather app. The sun and moon are static in the Today weather area and the weather icons below swipe up and over them, positioning themselves in place so that rays of sunshine lock around the sun, etc. The hourly forecasts swipe left and over the static sun and moon as well and are only available for Today. Three dots on top right toggles to locations view. © 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5bc90d9b71c10be3da0eb442/5bce25cd4785d3670d74ba89/1542781864315/Countdown-Timer-181018.gif</image:loc>
      <image:title>UI Fun - Countdown Timer Dark</image:title>
      <image:caption>Concept for a countdown timer on IOS. Number area lights up upon countdown from ten seconds or below. © 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5bc90d9b71c10be3da0eb442/5bcddf527817f7df50a873d5/1542781858163/Countdown-Timer-221018.gif</image:loc>
      <image:title>UI Fun - Countdown Timer Light</image:title>
      <image:caption>Second colorway for concept for a countdown timer on IOS. Number area lights up upon countdown from ten seconds or below. © 2018</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.estherluc.com/welcome-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-31</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/t/5b7c830ab8a04503624e5d22/1468341661856/unspecified-9.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.estherluc.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-04</lastmod>
  </url>
  <url>
    <loc>https://www.estherluc.com/about-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-05</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5c35329e4ae237db71f7e57f/5ca648daf9619aa73151ecfd/1554401507334/Anza+Profile+Square+2019.jpg</image:loc>
      <image:title>About Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5c35329e4ae237db71f7e57f/5c35345140ec9ae53a4e7a4e/1546990678211/Photographing-Food-big-210217.png</image:loc>
      <image:title>About Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b769921e2ccd153eeb014a2/5c35329e4ae237db71f7e57f/5c35329e89858367b6a5a8c6/1546990249325/Valhalla+Door+150818.jpg</image:loc>
      <image:title>About Me</image:title>
    </image:image>
  </url>
</urlset>

